It’s the final hours for 70% off markdowns
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Use this example
- Subject
- It’s the final hours for 70% off markdowns
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Sun Feb 15, 2026, 8:08 PM ET
- Size
- 143 KB
- Images
- 44
- Links
- 57, 1 of them buttons
- Subject length
- 42 characters
Against Express's usual
Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 42 characters; its average is 44.
Sent just before and after
| Feb 16, 2026 7:58 PM | Final hours FOR REAL! 70% off markdowns | |
| Feb 16, 2026 2:53 PM | Deals on deals: 70% off markdowns | $29+ fashion week steals | |
| Feb 16, 2026 11:47 AM | Surprise! 🎉 Bonus day for 70% off markdowns | |
| Feb 15, 2026 8:08 PM | It’s the final hours for 70% off markdowns (this email) | |
| Feb 15, 2026 3:04 PM | ON NOW: 25% off + even BIGGER fashion week steals | |
| Feb 14, 2026 3:34 PM | ❤️ A love story in style starts here (25% off everything!) | |
| Feb 14, 2026 10:55 AM | Best of fashion week: $29+ shirts, polos & tees |
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