Last day! 25% off in the app | “My favorite pants from Express to date”

Use this example
- Subject
- Last day! 25% off in the app | “My favorite pants from Express to date”
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Sun Feb 1, 2026, 3:23 PM ET
- Size
- 147 KB
- Images
- 48
- Links
- 55, 1 of them buttons
- Subject length
- 71 characters
Against Express's usual
Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 71 characters; its average is 44.
Sent just before and after
| Feb 2, 2026 3:48 PM | Spring’s coolest jeans just dropped | |
| Feb 2, 2026 11:05 AM | New arrivals for spring & beyond | |
| Feb 1, 2026 8:16 PM | There's not much time to shop WINTER STEALS from $15! | |
| Feb 1, 2026 3:23 PM | Last day! 25% off in the app | “My favorite pants from Express to date” (this email) | |
| Feb 1, 2026 11:13 AM | Last day! $15+ ALL MARKDOWNS | |
| Jan 31, 2026 2:57 PM | $15+ markdowns for a limited time! | |
| Jan 31, 2026 11:17 AM | 25% off in the app + spring occasions are coming… |
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