They Sent It

LAST DAY FOR SUMMER SALE

ExpressTuesday, Aug 27, 2024 at 11:03 AM EasternMailchimp
ExpressLAST DAY FOR SUMMER SALE
Subject
LAST DAY FOR SUMMER SALE
From
express@b.express.com
Brand
Express
Sent
Tue Aug 27, 2024, 11:03 AM ET
Size
115 KB
Images
32
Links
46, 1 of them buttons
Subject length
24 characters

Against Express's usual

Sent in its busiest hour, 11 AM, which holds 29% of its emails. The subject is 24 characters; its average is 44.

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Sent just before and after

Aug 28, 2024 3:00 PMStarts today: EXTRA 60% off already-reduced clearance
Aug 28, 2024 10:50 AMFALL STOCK-UP EVENT IS HERE!
Aug 27, 2024 8:03 PMOnly hours left! The best of summer sale
Aug 27, 2024 11:03 AMLAST DAY FOR SUMMER SALE (this email)
Aug 26, 2024 11:20 AMThe best casual pants that aren’t sweats
Aug 25, 2024 3:01 PM$15+ shirts, tees, tanks, sweaters & more
Aug 25, 2024 11:28 AMEnd of summer price drops 🤑

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