They Sent It

New summer shades have landed

ExpressThursday, May 2, 2024 at 3:10 PM EasternMailchimp
ExpressNew summer shades have landed
Subject
New summer shades have landed
From
express@b.express.com
Brand
Express
Sent
Thu May 2, 2024, 3:10 PM ET
Size
146 KB
Images
42
Links
61, 1 of them buttons
Subject length
29 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 29 characters; its average is 44.

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Sent just before and after

May 3, 2024 11:16 AMConfidence boost incoming | 40% OFF all suits & 1MX Shirts online
May 3, 2024 8:14 AMThese dresses & suits? ALL 50% off
May 2, 2024 8:01 PMThe boldness your closet is missing (+ 40% OFF ALL SUITS)
May 2, 2024 3:10 PMNew summer shades have landed (this email)
May 2, 2024 11:12 AMThe suit you’re looking for is 40% OFF online
May 2, 2024 8:14 AMYou landed 30-60% OFF EVERYTHING
May 1, 2024 8:06 PMLAST CALL | $10+ TOPS ONLINE

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