Not a joke: 30-70% off ALL TOPS today only!

Use this example
- Subject
- Not a joke: 30-70% off ALL TOPS today only!
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Tue Apr 1, 2025, 12:44 PM ET
- Size
- 160 KB
- Images
- 52
- Links
- 60, 1 of them buttons
- Subject length
- 43 characters
Against Express's usual
Sent in the 12 PM hour, which holds 1% of its emails; 29% arrive in the 11 AM hour. The subject is 43 characters; its average is 44.
Sent just before and after
| Apr 2, 2025 11:01 AM | Nobody does chinos better | $10 Express Cash for you | |
| Apr 1, 2025 8:29 PM | FINAL HOURS 💥 30-70% off all tops | |
| Apr 1, 2025 4:00 PM | 30-70% off ALL shirts | 24/7 style essentials | |
| Apr 1, 2025 12:44 PM | Not a joke: 30-70% off ALL TOPS today only! (this email) | |
| Mar 31, 2025 3:00 PM | Up 👏 to 👏 70% 👏 off 👏 | |
| Mar 31, 2025 11:10 AM | $10 Express Cash | JUST IN: A fresh batch of spring polos | |
| Mar 30, 2025 8:05 PM | Only hours left to BUY MORE, SAVE MORE |
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