Now entering swim city

ExpressThursday, Jun 13, 2024 at 3:08 PM EasternMailchimp
ExpressNow entering swim city
Subject
Now entering swim city
From
express@b.express.com
Brand
Express
Sent
Thu Jun 13, 2024, 3:08 PM ET
Size
162 KB
Images
47
Links
64, 1 of them buttons
Subject length
22 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 22 characters; its average is 44.

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Sent just before and after

Jun 14, 2024 3:17 PMNow's the time to shop EXTRA 60% OFF 👉
Jun 14, 2024 11:23 AM70% OFF SUMMER FAVES
Jun 14, 2024 8:12 AMOUTLET EXCLUSIVE: 30-70% off every single thing
Jun 13, 2024 3:08 PMNow entering swim city (this email)
Jun 13, 2024 11:14 AMRe: your upcoming trip
Jun 13, 2024 8:12 AMOpen for 30-70% off everything
Jun 12, 2024 2:57 PMNEW pull-on shorts & chinos

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