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Now or never! $50 off $150 + BOGO 50% off everything

ExpressWednesday, Oct 22, 2025 at 7:53 PM EasternMailchimp
ExpressNow or never! $50 off $150 + BOGO 50% off everything
Subject
Now or never! $50 off $150 + BOGO 50% off everything
From
express@b.express.com
Brand
Express
Sent
Wed Oct 22, 2025, 7:53 PM ET
Size
140 KB
Images
45
Links
50, 1 of them buttons
Subject length
52 characters

Against Express's usual

Sent in the 7 PM hour, which holds 3% of its emails; 29% arrive in the 11 AM hour. The subject is 52 characters; its average is 44.

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Sent just before and after

Oct 24, 2025 11:10 AMUp to 40% OFF + make it Modern Tech
Oct 23, 2025 2:58 PM100% merino, 100% iconic | Up to 40% off
Oct 23, 2025 10:53 AMBuy More, Save More starts today! UP TO 40% OFF
Oct 22, 2025 7:53 PMNow or never! $50 off $150 + BOGO 50% off everything (this email)
Oct 22, 2025 2:56 PMCold weather is here | $50 off $150 + BOGO 50% off everything
Oct 22, 2025 11:04 AMAttention, please! Last day for $50 off + BOGO 50% off EVERYTHING
Oct 21, 2025 3:03 PMNEW styles added! Up to 60% off

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