Starts @ midnight! 25% off everything | $29+ fashion week steals

Use this example
- Subject
- Starts @ midnight! 25% off everything | $29+ fashion week steals
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Wed Feb 11, 2026, 8:10 PM ET
- Size
- 139 KB
- Images
- 43
- Links
- 53, 2 of them buttons
- Subject length
- 64 characters
Against Express's usual
Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 64 characters; its average is 44.
Sent just before and after
| Feb 13, 2026 11:07 AM | LIMITED TIME! $29+ fashion week steals | 25% off everything else! | |
| Feb 12, 2026 2:59 PM | Fashion week flex: $249+ ALL MEN’S SUITS | |
| Feb 12, 2026 11:11 AM | Over here! Over here! 📸 $29+ FASHION WEEK STEALS | |
| Feb 11, 2026 8:10 PM | Starts @ midnight! 25% off everything | $29+ fashion week steals (this email) | |
| Feb 11, 2026 3:03 PM | On its way out: BOGO 50% off jeans & casual pants online | |
| Feb 11, 2026 11:14 AM | Last day! $100 off all men’s suits | |
| Feb 10, 2026 3:20 PM | Stock-up o’clock 🕚 $29+ tees, polos & shirts | 25% off in the app! |
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