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STARTS TODAY: 40% off everything (even new arrivals)

ExpressFriday, Mar 8, 2024 at 8:13 AM EasternMailchimp
ExpressSTARTS TODAY: 40% off everything (even new arrivals)
Subject
STARTS TODAY: 40% off everything (even new arrivals)
From
express@em.express.com
Brand
Express
Sent
Fri Mar 8, 2024, 8:13 AM ET
Size
72 KB
Images
30
Links
35, 2 of them buttons
Subject length
52 characters

Against Express's usual

Sent in the 8 AM hour, which holds 9% of its emails; 29% arrive in the 11 AM hour. The subject is 52 characters; its average is 44.

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Sent just before and after

Mar 9, 2024 8:14 AMStop in for ☀️60% OFF☀️ select styles
Mar 8, 2024 8:14 PMOur jeans are just better (& ALL 40% off)
Mar 8, 2024 3:07 PMExtra 50% off clearance?! Score
Mar 8, 2024 8:13 AMSTARTS TODAY: 40% off everything (even new arrivals) (this email)
Mar 7, 2024 8:06 PMGone in a flash: 70% OFF online ends at midnight
Mar 7, 2024 3:11 PM6 HOUR SALE ⚡ 70% off select styles
Mar 7, 2024 11:08 AMPants that feel like a day off

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