The best new button-downs money can buy

Use this example
- Subject
- The best new button-downs money can buy
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Fri Apr 4, 2025, 11:18 AM ET
- Size
- 130 KB
- Images
- 38
- Links
- 43, 1 of them buttons
- Subject length
- 39 characters
Against Express's usual
Sent in its busiest hour, 11 AM, which holds 29% of its emails. The subject is 39 characters; its average is 44.
Sent just before and after
| Apr 5, 2025 3:00 PM | $100 off all suits + pima tees to wear with them | |
| Apr 5, 2025 11:10 AM | BOGO 50% OFF | What’s new & trending in denim right now | |
| Apr 4, 2025 3:02 PM | ALL suits $100 off | How to wear one on vacation | |
| Apr 4, 2025 11:18 AM | The best new button-downs money can buy (this email) | |
| Apr 3, 2025 3:11 PM | $100 off our bestselling suits (that's all of them) | |
| Apr 3, 2025 11:11 AM | The Best-Dressed Event | ALL SUITS $100 OFF | |
| Apr 2, 2025 7:59 PM | Starts now! All suits $100 off (even new arrivals!) |
More from Express
All Express emailsNEW going-out dresses | 30% off + extra 15% off for Insiders
Nov 13, 2026 3:05 PM
FINAL HOURS! $39+ ALL PANTS at The Semi-Annual Express Pant Day
Nov 12, 2026 8:03 PM
AMERICA’S FAVORITE PANT 🏆 $69 all Editors
Nov 12, 2026 3:11 PM
The Semi-Annual EXPRESS PANT DAY! $39+ all pants (yes, even Editor styles!)
Nov 12, 2026 11:16 AM
TICK-TOCK: $29+ all dresses vanish at midnight!
Nov 11, 2026 8:10 PM
25% off | Lisa Rinna & Delilah Belle’s faux fur favorites
Nov 11, 2026 3:00 PM
DEAL OF THE DAY 🎁 $29+ All Dresses
Nov 11, 2026 10:56 AM
GO, GO, GO! Final hours for 50% off 700+ fall faves 🔥
Nov 10, 2026 8:03 PM







