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The new standard in shirts

ExpressWednesday, Oct 15, 2025 at 11:07 AM EasternMailchimp
ExpressThe new standard in shirts
Subject
The new standard in shirts
From
express@b.express.com
Brand
Express
Sent
Wed Oct 15, 2025, 11:07 AM ET
Size
123 KB
Images
39
Links
43, 1 of them buttons
Subject length
26 characters

Against Express's usual

Sent in its busiest hour, 11 AM, which holds 29% of its emails. The subject is 26 characters; its average is 44.

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Sent just before and after

Oct 16, 2025 10:57 AMStarts today! BOGO 50% OFF EVERYTHING + extra 20% off for Insiders online
Oct 15, 2025 8:02 PMEnds @ midnight! 70% off all markdowns + extra 30% off for up to 80% off clearance
Oct 15, 2025 2:00 PMStarts now! 70% off all markdowns + extra 30% off for up to 80% off clearance
Oct 15, 2025 11:07 AMThe new standard in shirts (this email)
Oct 14, 2025 8:05 PMFinal hours! 30-60% off everything plus $29+ Style Steals
Oct 14, 2025 3:03 PMTick tock… Last day for $29+ Style Steals
Oct 14, 2025 10:57 AMLast day! 30-60% off everything | $29+ Style Steals

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