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The shirt with 40 million super fans

ExpressThursday, Mar 21, 2024 at 8:00 PM EasternMailchimp
ExpressThe shirt with 40 million super fans
Subject
The shirt with 40 million super fans
From
express@b.express.com
Brand
Express
Sent
Thu Mar 21, 2024, 8:00 PM ET
Size
176 KB
Images
52
Links
76, 1 of them buttons
Subject length
36 characters

Against Express's usual

Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 36 characters; its average is 44.

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Sent just before and after

Mar 22, 2024 3:21 PMPerfectly tailored suits at the perfect price
Mar 22, 2024 11:11 AM❗ INSTA SALE ❗ TONIGHT IN STORES: 3/$99 all tops
Mar 22, 2024 8:15 AMNow boarding: vacay-worthy styles (all BOGO FREE!)
Mar 21, 2024 8:00 PMThe shirt with 40 million super fans (this email)
Mar 21, 2024 3:04 PMCOLOR CODE: 4 jean washes (all $59!) you should definitely own
Mar 21, 2024 11:17 AMSALE'S HERE: $59 all jeans & suits from $149
Mar 21, 2024 8:14 AMBOGO FREE everything to welcome spring

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