They Sent It

“These jeans last forever”

ExpressTuesday, Jul 23, 2024 at 11:26 AM EasternMailchimp
Express“These jeans last forever”
Subject
“These jeans last forever”
From
express@b.express.com
Brand
Express
Sent
Tue Jul 23, 2024, 11:26 AM ET
Size
142 KB
Images
40
Links
55, 1 of them buttons
Subject length
26 characters

Against Express's usual

Sent in its busiest hour, 11 AM, which holds 29% of its emails. The subject is 26 characters; its average is 44.

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Sent just before and after

Jul 25, 2024 10:14 AMSummer sale is on! 30-60% off everything
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Jul 23, 2024 11:26 AM“These jeans last forever” (this email)
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