They Sent It

This is it...$45 all bottoms ends at midnight

ExpressTuesday, Apr 30, 2024 at 8:24 PM EasternMailchimp
ExpressThis is it...$45 all bottoms ends at midnight
Subject
This is it...$45 all bottoms ends at midnight
From
express@b.express.com
Brand
Express
Sent
Tue Apr 30, 2024, 8:24 PM ET
Size
136 KB
Images
40
Links
56, 1 of them buttons
Subject length
45 characters

Against Express's usual

Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 45 characters; its average is 44.

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Sent just before and after

May 1, 2024 8:06 PMLAST CALL | $10+ TOPS ONLINE
May 1, 2024 4:04 PMAFTER HOURS 🌙✨ $10+ TOPS from 6 p.m.-midnight
May 1, 2024 11:14 AM40% off starts today: all suits & 1MX Shirts!
Apr 30, 2024 8:24 PMThis is it...$45 all bottoms ends at midnight (this email)
Apr 30, 2024 3:26 PMENTER THE LINEN SHOP
Apr 30, 2024 11:15 AMHURRY! $45 all bottoms ends today online
Apr 29, 2024 7:54 PM$45 all shorts, joggers, chinos & more

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