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Trick or treat (yourself): 31% OFF starts now!

ExpressThursday, Oct 30, 2025 at 4:24 PM EasternMailchimp
ExpressTrick or treat (yourself): 31% OFF starts now!
Subject
Trick or treat (yourself): 31% OFF starts now!
From
express@b.express.com
Brand
Express
Sent
Thu Oct 30, 2025, 4:24 PM ET
Size
148 KB
Images
46
Links
57, 1 of them buttons
Subject length
46 characters

Against Express's usual

Sent in the 4 PM hour, which holds 3% of its emails; 29% arrive in the 11 AM hour. The subject is 46 characters; its average is 44.

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Sent just before and after

Oct 31, 2025 2:55 PMJust dropped! $59 ALL JEANS & CHINOS | 31% off everything else
Oct 31, 2025 10:58 AMSuits from $199 + outfits for everything on your ‘cal
Oct 30, 2025 7:55 PMFALLIDAY HAUL: $199+ all suits + 31% off the rest
Oct 30, 2025 4:24 PMTrick or treat (yourself): 31% OFF starts now! (this email)
Oct 30, 2025 11:02 AMFALLIDAY HAUL STARTS TODAY! 100s of deals from $29
Oct 29, 2025 8:18 PMHours left for EXTRA 10% off in-app (+ up to 40% off!)
Oct 29, 2025 3:10 PMTime to get your holiday suit | Last day! Extra 10% off + up to 40% off

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