It’s not the tartar. It’s what comes after.

Preview text: The real heart risk starts at the gumline.

FenoSunday, May 24, 2026 at 2:43 PM EasternKlaviyo
FenoIt’s not the tartar. It’s what comes after.
Subject
It’s not the tartar. It’s what comes after.
Preview text
The real heart risk starts at the gumline.
From
hello@feno.co
Brand
Feno
Sent
Sun May 24, 2026, 2:43 PM ET
Size
55 KB
Images
8
Links
11, 6 of them buttons
Subject length
43 characters

Against Feno's usual

Sent in the 2 PM hour, which holds 8% of its emails; 12% arrive in the 3 PM hour. The subject is 43 characters; its average is 37.

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Subject
It’s not the tartar. It’s what comes after.
Date
Sun, 24 May 2026 18:43:50 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.feno.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.feno.co s=mtd1
List-Unsubscribe
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  1. from kl-203-16-11.kmta.shared.klaviyomail.com [170.203.16.11] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

May 30, 2026 4:54 PMYou left better brushing behind
May 29, 2026 5:56 PMYour mouth may be stressing you out
May 27, 2026 3:59 PMDon’t skip this tonight
May 24, 2026 2:43 PMIt’s not the tartar. It’s what comes after. (this email)
May 22, 2026 2:02 PMThat shock feeling isn’t random
May 20, 2026 6:48 PM⏳ Don’t Lose Your Reserved Smartbrush
May 20, 2026 3:54 PMSome broken teeth stop hurting when the nerve dies

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