They Sent It

What *is* copywriting? (And what *isn't* it?)

Spoiler: it's not about being sales-y.

Filthy Rich WriterMonday, Apr 6, 2026 at 11:00 AM EasternDrip
Filthy Rich WriterWhat *is* copywriting? (And what *isn't* it?)
Subject
What *is* copywriting? (And what *isn't* it?)
Preview text
Spoiler: it's not about being sales-y.
From
contact@filthyrichwriter.com
ESP
Drip
Sent
Mon Apr 6, 2026, 11:00 AM ET
Size
50 KB
Images
6
Links
11, 1 of them buttons
Subject length
45 characters

Against Filthy Rich Writer's usual

Sent in its busiest hour, 11 AM, which holds 43% of its emails. The subject is 45 characters; its average is 46.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Filthy Rich Writer <[email protected]>
Subject
What *is* copywriting? (And what *isn't* it?)
Date
Mon, 06 Apr 2026 15:00:51 +0000 (UTC)
Message-ID domain
geopod-ismtpd-15
Return-Path domain
drip.filthyrichwriter.com
DKIM signature
d=filthyrichwriter.com s=s1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o21.sg.m.….com [168.245.123.156] by our receiving server with ESMTPS
  2. by recvd-…-58scj with SMTP
  3. from (unnamed) by geopod-ismtpd-15 with HTTP

Other sending headers (names only): X-Drip-SendingAccount, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Apr 11, 2026 9:00 AMAdd an in-demand skill to your resume (limited time only)
Apr 10, 2026 9:01 AMMy embarrassing swimming story (and how it relates to you)
Apr 8, 2026 9:09 AMWhy did this copywriter stop freelancing?
Apr 6, 2026 11:00 AMWhat *is* copywriting? (And what *isn't* it?) (this email)
Apr 1, 2026 9:09 AMYour next copywriting client isn't online
Mar 27, 2026 3:01 PMJust HOURS left! 😬
Mar 27, 2026 9:00 AM-->Very last day!<-- (➕math & a message from Nicki)

More from Filthy Rich Writer

All Filthy Rich Writer emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.