For the girls who hate straps
Preview text: Leah Itsines hated bras. Then she found this one.
Using this email in an article? Credit: First Thing email via They Sent It, with a link to this page. Full-size image
- Subject
- For the girls who hate straps
- Preview text
- Leah Itsines hated bras. Then she found this one.
- From
- hello@
firstthing.com.au - Brand
- First Thing
- ESP
- Klaviyo
- Sent
- Tue Oct 20, 2026, 9:53 PM ET
- Size
- 74 KB
- Images
- 9
- Links
- 24, 5 of them buttons
- Subject length
- 29 characters
Against First Thing's usual
Sent in the 9 PM hour, which holds 14% of its emails; 18% arrive in the 6 AM hour. The subject is 29 characters; its average is 28.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- First Thing <[email protected]>
- Subject
- For the girls who hate straps
- Date
- Wed, 21 Oct 2026 01:53:34 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-65
- Return-Path domain
- send.firstthing.com.au
- DKIM signature
- d=firstthing.com.au s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-canary-…-vwlz4 with SMTP
- from (unnamed) by geopod-ismtpd-65 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Oct 28, 2026 4:03 AM | The event season bra guide | |
| Oct 27, 2026 6:35 AM | Saw you peeking 👀 | |
| Oct 24, 2026 10:08 PM | POV: you didn’t rip your bra off after work | |
| Oct 20, 2026 9:53 PM | For the girls who hate straps (this email) | |
| Oct 17, 2026 7:03 PM | Want all the lift without the wires? | |
| Oct 13, 2026 9:32 PM | JUST DROPPED: The Everyday Bralette | |
| Oct 7, 2026 5:03 AM | We brought a trampoline to Centennial Park |
More from First Thing
All First Thing emailsNov 6, 2026 5:58 PM
Oct 31, 2026 7:03 PM
Oct 28, 2026 4:03 AM
Oct 27, 2026 6:35 AM
POV: you didn’t rip your bra off after work
Oct 24, 2026 10:08 PM
Want all the lift without the wires?
Oct 17, 2026 7:03 PM
JUST DROPPED: The Everyday Bralette
Oct 13, 2026 9:32 PM
We brought a trampoline to Centennial Park
Oct 7, 2026 5:03 AM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 20, 2026.
