October, wrapped

Preview text: A new bralette, a strapless campaign and our biggest month yet.

First ThingSaturday, Oct 31, 2026 at 7:03 PM EasternKlaviyo
First ThingOctober, wrapped
Subject
October, wrapped
Preview text
A new bralette, a strapless campaign and our biggest month yet.
From
hello@firstthing.com.au
Sent
Sat Oct 31, 2026, 7:03 PM ET
Size
67 KB
Images
13
Links
31, 6 of them buttons
Subject length
16 characters

Against First Thing's usual

Sent in the 7 PM hour, which holds 10% of its emails; 19% arrive in the 6 AM hour. The subject is 16 characters; its average is 28.

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Sent just before and after

Oct 31, 2026 7:03 PMOctober, wrapped (this email)
Oct 28, 2026 4:03 AMThe event season bra guide
Oct 27, 2026 6:35 AMSaw you peeking 👀
Oct 24, 2026 10:08 PMPOV: you didn’t rip your bra off after work
Oct 20, 2026 9:53 PMFor the girls who hate straps
Oct 17, 2026 7:03 PMWant all the lift without the wires?
Oct 13, 2026 9:32 PMJUST DROPPED: The Everyday Bralette

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