They Sent It

225,000 heavy sleepers switched. Here's why.

3 escalating intensities over 4 full minutes. Gets stronger until you're actually up

FitSleepsThursday, Apr 23, 2026 at 9:31 AM EasternKlaviyo
FitSleeps225,000 heavy sleepers switched. Here's why.
Subject
225,000 heavy sleepers switched. Here's why.
Preview text
3 escalating intensities over 4 full minutes. Gets stronger until you're actually up
From
support@fitsleeps.com
Sent
Thu Apr 23, 2026, 9:31 AM ET
Sent to
fitsleeps.io
Size
41 KB
Images
10
Links
13, 6 of them buttons
Subject length
44 characters

Against FitSleeps's usual

Sent in the 9 AM hour, which holds 2% of its emails; 37% arrive in the 4 PM hour. The subject is 44 characters; its average is 34.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
FitSleeps <[email protected]>
Subject
225,000 heavy sleepers switched. Here's why.
Date
Thu, 23 Apr 2026 13:31:13 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.fitsleeps.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.fitsleeps.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-24-48.kmta.shared.klaviyomail.com [170.203.24.48] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Apr 29, 2026 1:32 PMYou’re not lazy. Read this.
Apr 27, 2026 1:32 PMStill hitting snooze? Here’s why
Apr 24, 2026 1:32 PMThis is for chronic snoozers
Apr 23, 2026 9:31 AM225,000 heavy sleepers switched. Here's why. (this email)
Apr 16, 2026 11:29 AM83% claimed ⚡ Easy Sleep™ For 40% Off
Apr 8, 2026 1:37 PM3 morning mistakes people with ADHD make
Apr 6, 2026 1:37 PMStop letting your phone ruin your sleep

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