Why so many women are swapping their knickers for boxer shorts

Preview text: Plus 5% off everything with SWITCH5, until Sunday 15 November.

Sunday, Nov 8, 2026 at 6:01 AM EasternKlaviyo

FlissieWhy so many women are swapping their knickers for boxer shorts

Fit to screenFull size

Using this email in an article? Credit: Flissie email via They Sent It, with a link to this page. Full-size image

Use this example

Subject: Why so many women are swapping their knickers for boxer shorts
Preview text: Plus 5% off everything with SWITCH5, until Sunday 15 November.
From: hello@flissie.com
Brand: Flissie
ESP: Klaviyo
Sent: Sun Nov 8, 2026, 6:01 AM ET
Size: 113 KB
Images: 15
Links: 17, 5 of them buttons
Subject length: 62 characters

Against Flissie's usual

Sent in the 6 AM hour, which holds 7% of its emails; 13% arrive in the 2 AM hour. The subject is 62 characters; its average is 37.

	Nov 11, 2026 11:38 AM	We've cut our prices. Hands up, it's a gamble.
	Nov 11, 2026 8:55 AM	Don't Forget To Add To Add To Your Basket...
	Nov 9, 2026 8:54 AM	Did you see something you liked?
	Nov 8, 2026 6:01 AM	Why so many women are swapping their knickers for boxer shorts (this email)
	Nov 2, 2026 12:02 PM	Don’t just take our word for it…
	Oct 30, 2026 3:31 AM	Payday called. Your underwear drawer answered.
	Oct 29, 2026 12:02 PM	Join the Comfort Revolution with Flissie