The metric e-commerce brands get wrong every year

Preview text: A 6-minute episode that might change how you think about BFCM this year.

Tuesday, Aug 18, 2026 at 10:00 AM EasternKlaviyo

FlowiumThe metric e-commerce brands get wrong every year

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Subject: The metric e-commerce brands get wrong every year
Preview text: A 6-minute episode that might change how you think about BFCM this year.
From: support@flowium.com
Brand: Flowium
ESP: Klaviyo
Sent: Tue Aug 18, 2026, 10:00 AM ET
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Subject length: 49 characters

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Sent in the 10 AM hour, which holds 21% of its emails; 21% arrive in the 4 AM hour. The subject is 49 characters; its average is 39.

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