Is BFCM really about BFCM?

Preview text: What if better questions lead to better strategies?

Sunday, Aug 9, 2026 at 10:01 AM EasternKlaviyo

FlowiumIs BFCM really about BFCM?

Image not available

No image available for this email.

Subject: Is BFCM really about BFCM?
Preview text: What if better questions lead to better strategies?
From: support@flowium.com
Brand: Flowium
ESP: Klaviyo
Sent: Sun Aug 9, 2026, 10:01 AM ET
Sent to: flow-ium.com, flowium.biz, Colombia (flowium.co), flowium.com, flowium.email, Europe (flowium.eu), flowium.info, flowium.net, flowium.org, flowiumconnect.com, flowiumconsulting.com, India (flowiumdtc.in), Colombia (flowiumemail.co), India (flowiumemail.in), flowiumemail.net, flowiumengage.com, flowiumflows.com, flowiumglobal.com, flowiumgrowth.com, flowiumhq.com, India (flowiummarketing.in), flowiumnyc.com, flowiumretention.com, India (flowiumservice.in), India (flowiumservices.in), Colombia (flowiumteam.co), helloflowium.com, joinflowium.com, meetflowium.com
Size: 9 KB
Images: 1
Links: 1, 1 of them buttons
Subject length: 26 characters

Against Flowium's usual

Sent in the 10 AM hour, which holds 21% of its emails; 21% arrive in the 4 AM hour. The subject is 26 characters; its average is 39.

	Aug 18, 2026 10:00 AM	The metric e-commerce brands get wrong every year
	Aug 14, 2026 10:01 AM	Unlock High-Intent Leads for Your Brand
	Aug 11, 2026 3:02 PM	A different perspective on BFCM
	Aug 9, 2026 10:01 AM	Is BFCM really about BFCM? (this email)
	Aug 7, 2026 10:01 AM	What if we've been measuring Black Friday all wrong?
	Jul 15, 2026 10:16 AM	Build a connected tech stack
	Jul 8, 2026 10:16 AM	Email marketing agency pricing explained