What if we've been measuring Black Friday all wrong?

Preview text: A question we couldn't ignore.

Friday, Aug 7, 2026 at 10:01 AM EasternKlaviyo

FlowiumWhat if we've been measuring Black Friday all wrong?

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Subject: What if we've been measuring Black Friday all wrong?
Preview text: A question we couldn't ignore.
From: support@flowium.com
Brand: Flowium
ESP: Klaviyo
Sent: Fri Aug 7, 2026, 10:01 AM ET
Sent to: flow-ium.com, flowium.biz, Colombia (flowium.co), flowium.com, flowium.email, Europe (flowium.eu), flowium.info, flowium.net, flowium.org, flowiumconnect.com, flowiumconsulting.com, flowiumdigital.com, India (flowiumdtc.in), Colombia (flowiumemail.co), India (flowiumemail.in), flowiumemail.net, flowiumengage.com, flowiumflows.com, flowiumglobal.com, flowiumgrowth.com, flowiumhq.com, India (flowiummarketing.in), flowiumnyc.com, flowiumretention.com, India (flowiumservice.in), India (flowiumservices.in), Colombia (flowiumteam.co), helloflowium.com, joinflowium.com, meetflowium.com
Size: 10 KB
Images: 1
Links: 1, 1 of them buttons
Subject length: 52 characters

Against Flowium's usual

Sent in the 10 AM hour, which holds 21% of its emails; 21% arrive in the 4 AM hour. The subject is 52 characters; its average is 39.

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