Former Merchandise emails
Former Merchandise sends about 3 emails a week through Klaviyo, most often on Thursday around 1 AM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 3
- Busiest send time
- Thursdays at 1am ET
- Last sent
- Today · Oct 29
- Tracked since
- Jun 2026
- Emails collected
- 53
Recent emails
Oct 29, 2026 7:45 PM
ONLINE NOW // THE SHINY BLEEDING FUTURE
Oct 29, 2026 4:45 AM
PREVIEW OUR NEXT RELEASE BEFORE ANYONE ELSE...
Oct 20, 2026 3:45 AM
A story of how i creased my dad's board and may have made it better.
Oct 17, 2026 7:30 PM
New Season Headwear by FORMER //
Oct 16, 2026 12:15 AM
WATCH NOW // DOW DINGS by Shaun Manners
Recent subject lines
All subject linesSubject lines average 49 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 29, 2026 7:45 PM | ONLINE NOW // THE SHINY BLEEDING FUTURE | Our latest collection just landed online > Shop It Now...Hope you like It. | |
| Oct 29, 2026 4:45 AM | PREVIEW OUR NEXT RELEASE BEFORE ANYONE ELSE... | The Shiny Bleeding Future // Dropping Online Tomorrow @ FORMER | |
| Oct 22, 2026 3:21 AM | "FLUTTER" // A graphic capsule part of our latest collection drop....Illusion Of Control. | Did you know // Butterflies wings are actually transparent. The colors you see comes from… | |
| Oct 20, 2026 3:45 AM | A story of how i creased my dad's board and may have made it better. | I found my meaning recently. After one session at a wave near my home in Western Australia… | |
| Oct 17, 2026 7:30 PM | New Season Headwear by FORMER // | Caps - Hats - Beanies > While styles Last > No Restocks | |
| Oct 16, 2026 12:15 AM | WATCH NOW // DOW DINGS by Shaun Manners | One failed fly-away. One creased favourite. The combined recipe for DowDings... | |
| Oct 13, 2026 3:30 AM | The Illusion Jacket // Maybe the best jacket we've made... | 100% heavyweight nylon outer | Quilted internal lining | Custom hardwear | Tonal graphic… | |
| Oct 13, 2026 1:59 AM | Welcome To FORMER// Here's your code — | Proudly Rider Owned & Operated |
Archive
View full archiveOctober 2026 11 emails
View allThe Illusion Jacket // Maybe the best jacket we've made...
Oct 13, 2026 3:30 AM
Welcome To FORMER// Here's your code —
Oct 13, 2026 1:59 AM
In Conversation With Dav Fox - The mind and magic behind "Illusion Of Control"
Oct 11, 2026 7:30 PM
New Season Graphics + Art Tees // No restocks!
Oct 7, 2026 4:01 AM
THE "SCRIPT" CAPSULE // Part Of Our Latest Release — Illusion Of Control
Oct 3, 2026 5:30 PM
September 2026 10 emails
View allThe Anderson Pant // Pleated. Wide. Premium. Tailored
Sep 30, 2026 1:01 AM
ILLUSION CAPSULE // A Seasonal Art Story
Sep 25, 2026 5:00 AM
PREVIEW TOMORROWS DROP // BEFORE IT GOES LIVE >>>
Sep 22, 2026 4:45 AM
The Illusion Of Control // Releasing Online This Week
Sep 21, 2026 1:30 AM
The MUSIC From DEFECT // The soundtrack behind the film. Here to listen to anytime, anywhere.
Sep 19, 2026 6:02 PM
THE REYNOLDS PANT // DESIGNED BY DANE
Sep 17, 2026 10:30 PM
Sep 16, 2026 1:15 AM
FORMER SHIRTING // Vivian Check. Reynolds Stripe. Long-Sleeve Flannel. Legacy Overshirt.
Sep 10, 2026 3:01 AM
Sep 8, 2026 5:00 AM
FORMER TRUNKS // How's that Indo trip looking?
Sep 3, 2026 1:00 AM
When Former Merchandise sends
15% of its emails arrive in the 1 AM hour, with a second, smaller wave around 5 PM. Thursdays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 2 | 0 | 0 | 0 |
| Tue | 0 | 2 | 0 | 2 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 |
| Wed | 0 | 3 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 1 | 1 | 0 | 0 | 0 |
| Thu | 0 | 1 | 0 | 2 | 2 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 2 | 0 | 0 | 1 | 0 |
| Fri | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| Sat | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 1 | 0 | 1 | 0 | 0 |
| Sun | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 1a | 2 | 2 | 3 | 1 | 0 | 0 | 0 |
| 2a | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 3a | 0 | 2 | 1 | 2 | 0 | 0 | 1 |
| 4a | 0 | 3 | 1 | 2 | 0 | 0 | 0 |
| 5a | 0 | 1 | 0 | 0 | 1 | 0 | 1 |
| 6a | 0 | 0 | 0 | 3 | 0 | 0 | 0 |
| 7a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 12p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5p | 2 | 1 | 2 | 1 | 1 | 1 | 0 |
| 6p | 0 | 0 | 1 | 1 | 1 | 2 | 0 |
| 7p | 0 | 1 | 1 | 2 | 0 | 1 | 1 |
| 8p | 2 | 1 | 1 | 0 | 0 | 0 | 0 |
| 9p | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| 10p | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 11p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
FewerMore(busiest cell: 3 emails)
Based on 53 emails received from Jun 3 to Oct 29, 2026. Times in US Eastern. How we collect · When all brands send
How often Former Merchandise sends
Complete months have run between 7 and 15 emails.
- Busiest month
- Aug 2026, 15
- Quietest month
- Jul 2026, 7
- Busiest day
- Thursday, 13
- Quietest day
- Sunday, 3
About Former Merchandise
- ESP
- Klaviyo
- Sites
- formermerchandise.com.au, formermerchandise.eu
- Tracked since
- Jun 2026
- Emails collected
- 53
- Emails a week
- about 3
- Last sent
- Oct 29, 2026
- Sends from
- info@
formermerchandise.com.au - Subject length
- 49 characters avg
Counts include automated emails such as a welcome series.
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 420 Science420science.com · Top 500,000 sites | Klaviyo | Top 500,000 sites | about 3 | Thursday | Oct 28, 2026 | Klaviyo · about 3 a week · busiest Thursday · last sent Oct 28, 2026 | |
 1-TDC worksSOwellworkssowell.com | Klaviyo | about 3 | Friday | Oct 29, 2026 | Klaviyo · about 3 a week · busiest Friday · last sent Oct 29, 2026 | ||
 33Fuel33fuel.com | Klaviyo | about 3 | Tuesday | Oct 27, 2026 | Klaviyo · about 3 a week · busiest Tuesday · last sent Oct 27, 2026 |
