Former Merchandise subject lines
53 subject lines averaging 49 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 29, 2026 7:45 PM | ONLINE NOW // THE SHINY BLEEDING FUTURE | 39 | Our latest collection just landed online > Shop It Now...Hope you like It. | Oct 29, 2026 7:45 PM · 39 characters. Our latest collection just landed online > Shop It Now...Hope you like It. | |
| Oct 29, 2026 4:45 AM | PREVIEW OUR NEXT RELEASE BEFORE ANYONE ELSE... | 46 | The Shiny Bleeding Future // Dropping Online Tomorrow @ FORMER | Oct 29, 2026 4:45 AM · 46 characters. The Shiny Bleeding Future // Dropping Online Tomorrow @ FORMER | |
| Oct 22, 2026 3:21 AM | "FLUTTER" // A graphic capsule part of our latest collection drop....Illusion Of Control. | 91 | Did you know // Butterflies wings are actually transparent. The colors you see comes from… | Oct 22, 2026 3:21 AM · 91 characters. Did you know // Butterflies wings are actually transparent. The colors you see comes from… | |
| Oct 20, 2026 3:45 AM | A story of how i creased my dad's board and may have made it better. | 68 | I found my meaning recently. After one session at a wave near my home in Western Australia… | Oct 20, 2026 3:45 AM · 68 characters. I found my meaning recently. After one session at a wave near my home in Western Australia… | |
| Oct 17, 2026 7:30 PM | New Season Headwear by FORMER // | 32 | Caps - Hats - Beanies > While styles Last > No Restocks | Oct 17, 2026 7:30 PM · 32 characters. Caps - Hats - Beanies > While styles Last > No Restocks | |
| Oct 16, 2026 12:15 AM | WATCH NOW // DOW DINGS by Shaun Manners | 39 | One failed fly-away. One creased favourite. The combined recipe for DowDings... | Oct 16, 2026 12:15 AM · 39 characters. One failed fly-away. One creased favourite. The combined recipe for DowDings... | |
| Oct 13, 2026 3:30 AM | The Illusion Jacket // Maybe the best jacket we've made... | 59 | 100% heavyweight nylon outer | Quilted internal lining | Custom hardwear | Tonal graphic… | Oct 13, 2026 3:30 AM · 59 characters. 100% heavyweight nylon outer | Quilted internal lining | Custom hardwear | Tonal graphic… | |
| Oct 13, 2026 1:59 AM | Welcome To FORMER// Here's your code — | 40 | Proudly Rider Owned & Operated | Oct 13, 2026 1:59 AM · 40 characters. Proudly Rider Owned & Operated | |
| Oct 11, 2026 7:30 PM | In Conversation With Dav Fox - The mind and magic behind "Illusion Of Control" | 79 | "I've followed James's surfing since he was about 14...There's something really pure about… | Oct 11, 2026 7:30 PM · 79 characters. "I've followed James's surfing since he was about 14...There's something really pure about… | |
| Oct 7, 2026 4:01 AM | New Season Graphics + Art Tees // No restocks! | 46 | Standard, Boxy & Shrunken Fits // Free Shipping On Orders $150 | Oct 7, 2026 4:01 AM · 46 characters. Standard, Boxy & Shrunken Fits // Free Shipping On Orders $150 | |
| Oct 3, 2026 5:30 PM | THE "SCRIPT" CAPSULE // Part Of Our Latest Release — Illusion Of Control | 73 | A tight capsule across jackets, fleece, tees, trunks and accessories | Oct 3, 2026 5:30 PM · 73 characters. A tight capsule across jackets, fleece, tees, trunks and accessories | |
| Sep 30, 2026 1:01 AM | The Anderson Pant // Pleated. Wide. Premium. Tailored | 53 | Our Best Selling Pant this Drop // While Sizes Last. No Restocks. | Sep 30, 2026 1:01 AM · 53 characters. Our Best Selling Pant this Drop // While Sizes Last. No Restocks. | |
| Sep 25, 2026 5:00 AM | ILLUSION CAPSULE // A Seasonal Art Story | 40 | Our best selling graphic this drop | Sep 25, 2026 5:00 AM · 40 characters. Our best selling graphic this drop | |
| Sep 22, 2026 4:45 AM | PREVIEW TOMORROWS DROP // BEFORE IT GOES LIVE >>> | 49 | Illusion Of Control — A Surf Film & Merch Release by Craig Anderson & James Kusitino | Sep 22, 2026 4:45 AM · 49 characters. Illusion Of Control — A Surf Film & Merch Release by Craig Anderson & James Kusitino | |
| Sep 21, 2026 1:30 AM | The Illusion Of Control // Releasing Online This Week | 53 | Watch The Trailer > Preview The Collection | Sep 21, 2026 1:30 AM · 53 characters. Watch The Trailer > Preview The Collection | |
| Sep 19, 2026 6:02 PM | The MUSIC From DEFECT // The soundtrack behind the film. Here to listen to anytime, anywhere. | 94 | "Y'all knocked it out of the f@#king park. The DEFECT soundtrack was incredible" | Sep 19, 2026 6:02 PM · 94 characters. "Y'all knocked it out of the f@#king park. The DEFECT soundtrack was incredible" | |
| Sep 17, 2026 10:30 PM | THE REYNOLDS PANT // DESIGNED BY DANE | 37 | "I wanted to develop a fit that represented what i like wearing. Baggy cuts with heavier… | Sep 17, 2026 10:30 PM · 37 characters. "I wanted to develop a fit that represented what i like wearing. Baggy cuts with heavier… | |
| Sep 16, 2026 1:15 AM | FORMER WALKSHORTS // | 20 | Reynolds. Distend. Crux >> Designed For Everyday | Sep 16, 2026 1:15 AM · 20 characters. Reynolds. Distend. Crux >> Designed For Everyday | |
| Sep 10, 2026 3:01 AM | FORMER SHIRTING // Vivian Check. Reynolds Stripe. Long-Sleeve Flannel. Legacy Overshirt. | 89 | New-Season Best Sellers + All-Time Favourites — Shop FORMER Shirts | Sep 10, 2026 3:01 AM · 89 characters. New-Season Best Sellers + All-Time Favourites — Shop FORMER Shirts | |
| Sep 8, 2026 5:00 AM | GRAPHIC CAPSULE: ENGINEERED | 27 | Pending Approval Graphics By Andrew Knives | Sep 8, 2026 5:00 AM · 27 characters. Pending Approval Graphics By Andrew Knives | |
| Sep 3, 2026 1:00 AM | FORMER TRUNKS // How's that Indo trip looking? | 46 | Warm water = New trunks | Sep 3, 2026 1:00 AM · 46 characters. Warm water = New trunks | |
| Aug 31, 2026 5:45 PM | DEFECT // Exclusive Merch Collection — Online Now | 51 | Limited Numbers. Limited Time. Limited Sizes. | Aug 31, 2026 5:45 PM · 51 characters. Limited Numbers. Limited Time. Limited Sizes. | |
| Aug 27, 2026 7:00 PM | DEFECT IS HERE // WATCH NOW | 27 | DEFECT HAS BEEN RELEASED — Online. FREE. Sit back. Relax. Hit Play. | Aug 27, 2026 7:00 PM · 27 characters. DEFECT HAS BEEN RELEASED — Online. FREE. Sit back. Relax. Hit Play. | |
| Aug 27, 2026 6:21 AM | DEFECT RELEASES TOMORROW // SET YOUR ALARM | 42 | Friday August 28 — 9am AEST (Newcastle Time) | Aug 27, 2026 6:21 AM · 42 characters. Friday August 28 — 9am AEST (Newcastle Time) | |
| Aug 26, 2026 2:37 AM | DEFECT // A project of labour, love...And one of Liability. | 59 | Broken bones. Snapped ligaments. Punctured lungs. Bleeding mouths. Hospital waiting rooms… | Aug 26, 2026 2:37 AM · 59 characters. Broken bones. Snapped ligaments. Punctured lungs. Bleeding mouths. Hospital waiting rooms… | |
| Aug 25, 2026 1:45 AM | WIN CRAIGS SURFBOARD FROM DEFECT // | 35 | To celebrate DEFECT releasing online this Friday 9am AEST // We're giving away Craigs… | Aug 25, 2026 1:45 AM · 35 characters. To celebrate DEFECT releasing online this Friday 9am AEST // We're giving away Craigs… | |
| Aug 23, 2026 3:30 AM | DEFECT...RELEASING THIS WEEK. | 29 | Years In The Making. Months Touring Around The World...Days and it's online and FREE for… | Aug 23, 2026 3:30 AM · 29 characters. Years In The Making. Months Touring Around The World...Days and it's online and FREE for… | |
| Aug 19, 2026 6:15 PM | FORMER T-SHIRTS // New Collection. New Art | 42 | New Season Graphic Tees >> Standard, Boxy & Shrunken Fits | Aug 19, 2026 6:15 PM · 42 characters. New Season Graphic Tees >> Standard, Boxy & Shrunken Fits | |
| Aug 17, 2026 5:45 PM | THE AG CAGE JACKET // Designed By Founder Austyn Gillette - | 59 | Our signature Cage Jacket fit designed in premium vegan suede. Few sizes left. No… | Aug 17, 2026 5:45 PM · 59 characters. Our signature Cage Jacket fit designed in premium vegan suede. Few sizes left. No… | |
| Aug 16, 2026 5:30 AM | FORMER FREQUENCIES // PLAYLIST #05 by Andrew Knives | 51 | “I’ll put on a record and sit with it for a while, just get in the right headspace.” | Aug 16, 2026 5:30 AM · 51 characters. “I’ll put on a record and sit with it for a while, just get in the right headspace.” | |
| Aug 13, 2026 4:45 AM | The Harmony Pant // Almost Sold Out | 35 | Closer to a suit pant than a chino // The pant you want if you're looking for something… | Aug 13, 2026 4:45 AM · 35 characters. Closer to a suit pant than a chino // The pant you want if you're looking for something… | |
| Aug 10, 2026 8:10 PM | GRAPHIC CAPSULE : GATE // | 25 | Including our BEST SELLING Knit since this drop landed... | Aug 10, 2026 8:10 PM · 25 characters. Including our BEST SELLING Knit since this drop landed... | |
| Aug 8, 2026 9:05 PM | IN-CONVERSATION // An interview with Artist Andrew Knives — Read Here | 70 | Nostalgia. Melancholy. And a middle finger to a world we never got to approve... | Aug 8, 2026 9:05 PM · 70 characters. Nostalgia. Melancholy. And a middle finger to a world we never got to approve... | |
| Aug 7, 2026 5:45 PM | NEW FORMER COLLECTION // ONLINE NOW | 35 | An Animated Film + Merchandise Collection by Artist Andrew Knives | Aug 7, 2026 5:45 PM · 35 characters. An Animated Film + Merchandise Collection by Artist Andrew Knives | |
| Aug 5, 2026 5:45 PM | ONLINE NOW // "PENDING APPROVAL" — NEW FORMER Merchandise | 59 | An Animated Film + Merchandise Collection by Artist Andrew Knives | Aug 5, 2026 5:45 PM · 59 characters. An Animated Film + Merchandise Collection by Artist Andrew Knives | |
| Aug 4, 2026 8:01 PM | ONLINE TOMORROW // PENDING APPROVAL — Preview Collection Now | 62 | Thursday August 06 | Launch Times Inside | Aug 4, 2026 8:01 PM · 62 characters. Thursday August 06 | Launch Times Inside | |
| Jul 23, 2026 6:35 AM | HEADWEAR DROP // | 16 | Shop the latest caps, beanies and headwear from FORMER. | Jul 23, 2026 6:35 AM · 16 characters. Shop the latest caps, beanies and headwear from FORMER. | |
| Jul 21, 2026 7:19 PM | The AG Waffle // Designed By Austyn Gillette | 44 | Timeless, comfortable, and made to get better with every wear. | Jul 21, 2026 7:19 PM · 44 characters. Timeless, comfortable, and made to get better with every wear. | |
| Jul 16, 2026 6:41 AM | DEFECT // THE AUSTRALIAN PREM TOUR | 34 | YOU COMING OR WHAT? ... FORMER'S LONG AWAITED TEAM FILM IS HERE | Jul 16, 2026 6:41 AM · 34 characters. YOU COMING OR WHAT? ... FORMER'S LONG AWAITED TEAM FILM IS HERE | |
| Jul 14, 2026 4:15 AM | THE REYNOLDS PANT // DESIGNED BY DANE | 37 | I wanted to develop a fit that represented what i like wearing. Baggy cuts with heavier… | Jul 14, 2026 4:15 AM · 37 characters. I wanted to develop a fit that represented what i like wearing. Baggy cuts with heavier… | |
| Jul 8, 2026 7:28 PM | ORIGIN COLLECTION // FORMER AT ITS CORE | 39 | The marks that have defined the brand since day one... | Jul 8, 2026 7:28 PM · 39 characters. The marks that have defined the brand since day one... | |
| Jul 2, 2026 6:38 PM | FIND YOUR FIT // FORMER Pants Dept | 34 | Crux Straight > Legacy Relaxed > Reynolds Baggy — Come Find Your Fit | Jul 2, 2026 6:38 PM · 34 characters. Crux Straight > Legacy Relaxed > Reynolds Baggy — Come Find Your Fit | |
| Jul 1, 2026 1:40 AM | FORMER HOODIES + CREWS // RELOADED | 34 | We found a box of fleece out the back of the warehouse // Website reloaded. Get in > Stay… | Jul 1, 2026 1:40 AM · 34 characters. We found a box of fleece out the back of the warehouse // Website reloaded. Get in > Stay… | |
| Jun 27, 2026 6:30 PM | FINAL HOURS OF SALE // ENDING 11:59PM TONIGHT | 45 | This is you LAST CHANCE to shop the FORMER Mid-Year Sale before we go back to full price. | Jun 27, 2026 6:30 PM · 45 characters. This is you LAST CHANCE to shop the FORMER Mid-Year Sale before we go back to full price. | |
| Jun 26, 2026 6:01 PM | SALE ENDING SOON // LOAD UP NOW... OR WISH YOUR DID LATER. | 58 | We're Wrapping Up Our Mid-Year Sale...This thing is Ending Soon. | Jun 26, 2026 6:01 PM · 58 characters. We're Wrapping Up Our Mid-Year Sale...This thing is Ending Soon. | |
| Jun 25, 2026 5:45 PM | FREE SHIPPING // TODAY ONLY | 27 | Get Free Shipping On All Orders Today Only — Code Inside | Jun 25, 2026 5:45 PM · 27 characters. Get Free Shipping On All Orders Today Only — Code Inside | |
| Jun 24, 2026 8:00 PM | FORMER SALE // DAY 2 — These styles have been moving fasted. Still sizes left. Load up now or go to bed wishing you did. | 122 | Free FORMER Mystery Pack With Orders $150+ | Jun 24, 2026 8:00 PM · 122 characters. Free FORMER Mystery Pack With Orders $150+ | |
| Jun 23, 2026 5:45 PM | FORMER MID-YEAR SALE IS LIVE // SHOP UP TO 60% OFF SELECTED MERCH | 65 | FREE FORMER MYSTERY PACK WITH ORDERS $150+ // VALUED AT $99.99 | Jun 23, 2026 5:45 PM · 65 characters. FREE FORMER MYSTERY PACK WITH ORDERS $150+ // VALUED AT $99.99 | |
| Jun 23, 2026 4:00 AM | TOMORROW // FORMER MID-YEAR SALE — PREP UR CART NOW!!!! | 57 | Tomorrow // Wednesday June 24 // 8:00AM Sydney Time | Jun 23, 2026 4:00 AM · 57 characters. Tomorrow // Wednesday June 24 // 8:00AM Sydney Time | |
| Jun 22, 2026 1:15 AM | FORMER Mid-Year SALE Starts Soon...Prep Your Carts // Set Your Alarm | 68 | Sale Starts — Wednesday June 24 | Jun 22, 2026 1:15 AM · 68 characters. Sale Starts — Wednesday June 24 |
Based on 53 emails received from Jun 3 to Oct 29, 2026. Times in US Eastern. How we collect