What are you being for Halloween?

Preview text: What are you being for Halloween? 96 If the answer is “no idea,” start here

GlossierSunday, Oct 4, 2026 at 8:02 PM EasternKlaviyo
GlossierWhat are you being for Halloween?
Subject
What are you being for Halloween?
Preview text
What are you being for Halloween? 96 If the answer is “no idea,” start here
From
gteam@eml.glossier.com
Sent
Sun Oct 4, 2026, 8:02 PM ET
Sent to
glossier.com
Size
109 KB
Images
19
Links
49, 30 of them buttons
Subject length
33 characters

Against Glossier's usual

Sent in its busiest hour, 8 PM, which holds 47% of its emails. The subject is 33 characters; its average is 30.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Glossier <[email protected]>
Subject
What are you being for Halloween?
Date
Mon, 05 Oct 2026 00:02:18 +0000 (UTC)
Message-ID domain
geopod-ismtpd-56
Return-Path domain
eml.glossier.com
DKIM signature
d=glossier.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-wvggv with SMTP
  2. from (unnamed) by geopod-ismtpd-56 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Oct 9, 2026 4:37 AMCheers to our new friendship
Oct 7, 2026 8:02 PMNEW! Glossier You Mini Wardrobe Kit 🎀
Oct 6, 2026 10:30 AMOur 2026 Holiday Gift Guide is here!
Oct 4, 2026 8:02 PMWhat are you being for Halloween? (this email)
Oct 3, 2026 7:15 AMYour fall face awaits
Oct 2, 2026 12:30 PMSomething festive’s right around the corner…
Sep 28, 2026 6:15 PMLast call! Free Mini Glossier You Wardrobe

More from Glossier

All Glossier emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.