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Still running a second rinse?

Still running a second rinse? There's a reason 51K people switched last month.

HeySundayWednesday, Apr 1, 2026 at 2:01 PM EasternKlaviyo
HeySundayStill running a second rinse?
Subject
Still running a second rinse?
Preview text
Still running a second rinse? There's a reason 51K people switched last month.
From
hello@heysunday.com
Sent
Wed Apr 1, 2026, 2:01 PM ET
Size
41 KB
Images
6
Links
10, 4 of them buttons
Subject length
29 characters

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Sent in the 2 PM hour, which holds 5% of its emails; 23% arrive in the 9 AM hour. The subject is 29 characters; its average is 37.

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Sent just before and after

Apr 7, 2026 3:00 PMSmells like you line-dried in the sun. ☀️
Apr 5, 2026 9:30 AMYou're overpaying for laundry.
Apr 3, 2026 10:30 AMWe left out 8 chemicals. On purpose.
Apr 1, 2026 2:01 PMStill running a second rinse? (this email)
Mar 30, 2026 9:30 AMYour spring refresh starts in the laundry room 💐
Mar 25, 2026 2:40 AMA gift from us: 15% OFF your order 🎁
Mar 23, 2026 2:40 AMThese detergent sheets have sold out 5 times!

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