You're overpaying for laundry.

Preview text: $0.25 a load. Do the math. 120K+ customers already did. Here's what they found.

HeySundaySunday, Apr 5, 2026 at 9:30 AM EasternKlaviyo
HeySundayYou're overpaying for laundry.
Subject
You're overpaying for laundry.
Preview text
$0.25 a load. Do the math. 120K+ customers already did. Here's what they found.
From
hello@heysunday.com
Sent
Sun Apr 5, 2026, 9:30 AM ET
Size
44 KB
Images
4
Links
8, 4 of them buttons
Subject length
30 characters

Against HeySunday's usual

Sent in its busiest hour, 9 AM, which holds 23% of its emails. The subject is 30 characters; its average is 37.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
HeySunday <[email protected]>
Subject
You're overpaying for laundry.
Date
Sun, 05 Apr 2026 13:30:45 +0000 (UTC)
Message-ID domain
geopod-ismtpd-112
Return-Path domain
send.heysunday.com
DKIM signature
d=heysunday.com s=kl2
List-Unsubscribe
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Servers it passed through, newest first

  1. from o1334.shared.klaviyomail.com [167.89.105.81] by our receiving server with ESMTPS
  2. by recvd-…-62vbx with SMTP
  3. from (unnamed) by geopod-ismtpd-112 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

May 1, 2026 8:30 AMThis Mother's Day, your laundry does more 🌷
Apr 9, 2026 3:01 PMSmells like you line-dried in the sun. ☀️
Apr 7, 2026 3:00 PMSmells like you line-dried in the sun. ☀️
Apr 5, 2026 9:30 AMYou're overpaying for laundry. (this email)
Apr 3, 2026 10:30 AMWe left out 8 chemicals. On purpose.
Apr 1, 2026 2:01 PMStill running a second rinse?
Mar 30, 2026 9:30 AMYour spring refresh starts in the laundry room 💐

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