Your bra isn't supposed to hurt

Preview text: Give your shoulders a break

HilaineFriday, May 29, 2026 at 6:25 PM EasternKlaviyo
HilaineYour bra isn't supposed to hurt
Subject
Your bra isn't supposed to hurt
Preview text
Give your shoulders a break
From
hello@hilaine.com
Brand
Hilaine
Sent
Fri May 29, 2026, 6:25 PM ET
Sent to
hilaine.com
Size
37 KB
Images
8
Links
6, 1 of them buttons
Subject length
31 characters

Against Hilaine's usual

Sent in the 6 PM hour, which holds 13% of its emails; 23% arrive in the 11 AM hour. The subject is 31 characters; its average is 29.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Hilaine <[email protected]>
Subject
Your bra isn't supposed to hurt
Date
Fri, 29 May 2026 22:25:04 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.hilaine.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.hilaine.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-20-221.kmta.shared.klaviyomail.com [170.203.20.221] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

May 31, 2026 5:26 PMWhy 40,000+ women swear by this bra
May 31, 2026 11:04 AMThe bra that keeps out of the way
May 30, 2026 6:25 PMStill Thinking About It?
May 29, 2026 6:25 PMYour bra isn't supposed to hurt (this email)
May 27, 2026 5:26 PM"I wish I'd found this years ago"
May 25, 2026 4:22 PMFrom the tab you've kept open
May 24, 2026 11:12 AMMost women try Hilaine last

More from Hilaine

All Hilaine emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.