They Sent It

New color just dropped, honey!

Warm, golden, impossible to ignore.

HOBOFriday, Oct 16, 2026 at 8:02 PM EasternKlaviyo
HOBONew color just dropped, honey!
Subject
New color just dropped, honey!
Preview text
Warm, golden, impossible to ignore.
From
shop@hello.hobobags.com
Brand
HOBO
Sent
Fri Oct 16, 2026, 8:02 PM ET
Size
77 KB
Images
35
Links
45, 6 of them buttons
Subject length
30 characters

Against HOBO's usual

Sent in the 8 PM hour, which holds 40% of its emails; 44% arrive in the 10 AM hour. The subject is 30 characters; its average is 34.

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Subject
New color just dropped, honey!
Date
Sat, 17 Oct 2026 00:02:17 +0000 (UTC)
Message-ID domain
geopod-ismtpd-98
Return-Path domain
hello.hobobags.com
DKIM signature
d=hobobags.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-xtt67 with SMTP
  2. from (unnamed) by geopod-ismtpd-98 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 17, 2026 1:01 PMShop local, carry HOBO
Oct 17, 2026 10:05 AMA place for everything, starting with Sheila.
Oct 16, 2026 10:36 PMLast Chance For 15% OFF!
Oct 16, 2026 8:02 PMNew color just dropped, honey! (this email)
Oct 16, 2026 10:00 AMA collector's piece, with a little edge.
Oct 15, 2026 8:00 PMYour favorite shoulder bag is now RED hot
Oct 15, 2026 10:00 AMMeet Isabelle Shoulder: New, cool, & collected

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