They Sent It

“Natural flavors” doesn’t mean anything

Here's what a real ingredient list actually looks like.

HOL Health ClubWednesday, May 6, 2026 at 10:07 AM EasternKlaviyo
HOL Health Club“Natural flavors” doesn’t mean anything
Subject
“Natural flavors” doesn’t mean anything
Preview text
Here's what a real ingredient list actually looks like.
From
hello@holhealthclub.com
Sent
Wed May 6, 2026, 10:07 AM ET
Sent to
holclean.com, holcleanhome.com, holfresh.com, holhealthclub.com
Size
40 KB
Images
11
Links
11, 3 of them buttons
Subject length
39 characters

Against HOL Health Club's usual

Sent in its busiest hour, 10 AM, which holds 35% of its emails. The subject is 39 characters; its average is 29.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
HOL Health Club <[email protected]>
Subject
“Natural flavors” doesn’t mean anything
Date
Wed, 06 May 2026 14:07:02 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.holhealthclub.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.holhealthclub.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-19-87.kmta.shared.klaviyomail.com [170.203.19.87] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-green-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

May 17, 2026 10:05 AMReal food. 20% off. Gone tonight.
May 15, 2026 10:07 AMReal, Cheap, and Running Out
May 12, 2026 10:07 AMReal food. Real cheap
May 6, 2026 10:07 AM“Natural flavors” doesn’t mean anything (this email)
May 2, 2026 10:07 AMNot whey. Not soy. Something older.
Apr 29, 2026 12:07 PMWe’ve been busy as always...
Apr 25, 2026 10:07 AMHOL is officially on shelves.

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