I said the next one would be Black Friday. I was wrong.

Preview text: Code SUMMER30 — Friday through Sunday night, and then it's gone

HopicustomFriday, Aug 28, 2026 at 8:04 AM EasternKlaviyo
HopicustomI said the next one would be Black Friday. I was wrong.
Subject
I said the next one would be Black Friday. I was wrong.
Preview text
Code SUMMER30 — Friday through Sunday night, and then it's gone
From
support@hopicustom.com
Sent
Fri Aug 28, 2026, 8:04 AM ET
Size
63 KB
Images
11
Links
23, 11 of them buttons
Subject length
55 characters

Against Hopicustom's usual

Sent in its busiest hour, 8 AM, which holds 38% of its emails. The subject is 55 characters; its average is 42.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Karcha @Hopicustom <[email protected]>
Subject
I said the next one would be Black Friday. I was wrong.
Date
Fri, 28 Aug 2026 12:04:10 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.email.hopicustom.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=email.hopicustom.com s=mtd1
List-Unsubscribe
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Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

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Aug 29, 2026 8:03 AMThe order that came in at 11:40 last night
Aug 28, 2026 8:04 AMI said the next one would be Black Friday. I was wrong. (this email)
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Aug 22, 2026 8:02 AMIt's August and I'm going to say the word anyway
Aug 20, 2026 8:01 AMFor the grandparents — today is their day

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