They Sent It

The basement door is open, come on down.

First thing on the shelf: the ashtrays.

HouseplantMonday, Sep 28, 2026 at 11:04 AM EasternKlaviyo
HouseplantThe basement door is open, come on down.
Subject
The basement door is open, come on down.
Preview text
First thing on the shelf: the ashtrays.
From
hello@houseplant.com
Sent
Mon Sep 28, 2026, 11:04 AM ET
Size
44 KB
Images
7
Links
13, 1 of them buttons
Subject length
40 characters

Against Houseplant's usual

Sent in the 11 AM hour, which holds 18% of its emails; 24% arrive in the 9 AM hour. The subject is 40 characters; its average is 31.

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From
HOUSEPLANT <[email protected]>
Subject
The basement door is open, come on down.
Date
Mon, 28 Sep 2026 15:04:17 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.houseplant.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.houseplant.com s=mtd1
List-Unsubscribe
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  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 15, 2026 9:02 AMFive Ways to Smell Incredible
Oct 10, 2026 9:06 AMDo you smell that?
Oct 8, 2026 3:02 PMNew Basement Drop 02: The Scent Burner.
Sep 28, 2026 11:04 AMThe basement door is open, come on down. (this email)
Sep 21, 2026 1:06 PMJust dropped: GLOOPY CANDLES!
Sep 14, 2026 2:37 PMYour 10% off is waiting
Sep 13, 2026 11:05 AMYour home should smell like Seth

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