First dibs. Buy 2 Get 2

Preview text: Memorial Day sale is live early — buy 2, get 2 free

HydrantThursday, May 21, 2026 at 5:34 PM EasternKlaviyo
HydrantFirst dibs. Buy 2 Get 2
Subject
First dibs. Buy 2 Get 2
Preview text
Memorial Day sale is live early — buy 2, get 2 free
From
hello@drinkhydrant.com
Brand
Hydrant
Sent
Thu May 21, 2026, 5:34 PM ET
Sent to
drinkhydrant.com
Size
28 KB
Images
5
Links
6, 4 of them buttons
Subject length
23 characters

Against Hydrant's usual

Sent in the 5 PM hour, which holds 4% of its emails; 17% arrive in the 12 AM hour. The subject is 23 characters; its average is 30.

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Sent just before and after

May 24, 2026 12:00 AMBuy 2, get 2 free disappears at midnight.
May 23, 2026 12:00 AMLemonade is almost gone.
May 22, 2026 2:40 PMIt sold out last time. It's back now
May 21, 2026 5:34 PMFirst dibs. Buy 2 Get 2 (this email)
May 14, 2026 9:55 AMOne Easy Habit. A Better-Feeling Day.
May 13, 2026 9:56 AMPick Up Where You Left Off.
May 13, 2026 2:00 AMThe easiest morning upgrade

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