They Sent It

Lemonade is almost gone.

Buy 2 get 2 is still live, but not for long.

HydrantSaturday, May 23, 2026 at 12:00 AM EasternKlaviyo
HydrantLemonade is almost gone.
Subject
Lemonade is almost gone.
Preview text
Buy 2 get 2 is still live, but not for long.
From
hello@drinkhydrant.com
Brand
Hydrant
Sent
Sat May 23, 2026, 12:00 AM ET
Sent to
drinkhydrant.com
Size
32 KB
Images
8
Links
9, 4 of them buttons
Subject length
24 characters

Against Hydrant's usual

Sent in its busiest hour, 12 AM, which holds 17% of its emails. The subject is 24 characters; its average is 30.

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Sent just before and after

May 28, 2026 2:00 AMBuy 2, Get 2 Hydration Bundles
May 25, 2026 2:00 AMBuy 2, get 2 free disappears at midnight. · Resent
May 24, 2026 12:00 AMBuy 2, get 2 free disappears at midnight.
May 23, 2026 12:00 AMLemonade is almost gone. (this email)
May 22, 2026 2:40 PMIt sold out last time. It's back now
May 21, 2026 5:34 PMFirst dibs. Buy 2 Get 2
May 14, 2026 9:55 AMOne Easy Habit. A Better-Feeling Day.

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