They Sent It

That 3pm crash isn't random.

It's dehydration. Yours is still in the cart.

HydrantSunday, Nov 8, 2026 at 10:31 PM EasternKlaviyo
HydrantThat 3pm crash isn't random.
Subject
That 3pm crash isn't random.
Preview text
It's dehydration. Yours is still in the cart.
From
hello@drinkhydrant.com
Brand
Hydrant
Sent
Sun Nov 8, 2026, 10:31 PM ET
Sent to
stackformulation.com
Size
45 KB
Images
16
Links
17, 4 of them buttons
Subject length
28 characters

Against Hydrant's usual

Sent in the 10 PM hour, which holds 5% of its emails; 16% arrive in the 12 AM hour. The subject is 28 characters; its average is 31.

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Sent just before and after

Nov 9, 2026 10:32 PMOne Easy Habit. A Better-Feeling Day.
Nov 9, 2026 9:40 AMSave 47% on hydration that works 24/7 💤⚡
Nov 8, 2026 10:31 PMThat 3pm crash isn't random. (this email)
Nov 8, 2026 7:00 PMPay for 2. We'll send 4.
Nov 8, 2026 3:41 AMMeet Sodium: Mineral Essential for life
Nov 7, 2026 8:40 PMPick Your Four.
Nov 6, 2026 8:39 PMOne Easy Habit. A Better-Feeling Day.

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