Why our customers won't go back.

Preview text: In their words, not ours. Buy 2, Get 2.

HydrantTuesday, Jun 16, 2026 at 1:00 AM EasternKlaviyo
HydrantWhy our customers won't go back.
Subject
Why our customers won't go back.
Preview text
In their words, not ours. Buy 2, Get 2.
From
hello@drinkhydrant.com
Brand
Hydrant
Sent
Tue Jun 16, 2026, 1:00 AM ET
Sent to
drinkhydrant.com
Size
34 KB
Images
9
Links
10, 4 of them buttons
Subject length
32 characters

Against Hydrant's usual

Sent in the 1 AM hour, which holds 6% of its emails; 17% arrive in the 12 AM hour. The subject is 32 characters; its average is 30.

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Sent just before and after

Jun 20, 2026 12:00 AMDown to your last few sticks?
Jun 17, 2026 7:16 AMPick Your Four.
Jun 16, 2026 7:13 AMOne Easy Habit. A Better-Feeling Day.
Jun 16, 2026 1:00 AMWhy our customers won't go back. (this email)
Jun 15, 2026 7:05 AMPick Up Where You Left Off.
Jun 14, 2026 11:00 PMYour weekend plan is missing one thing.
Jun 12, 2026 1:00 AMHot yoga, sauna, the heat — same problem. (Buy 2, Get 2 Free)

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