They Sent It

Your weekend plan is missing one thing.

Hydrate before, during, and after. Buy 2, Get 2.

HydrantSunday, Jun 14, 2026 at 11:00 PM EasternKlaviyo
HydrantYour weekend plan is missing one thing.
Subject
Your weekend plan is missing one thing.
Preview text
Hydrate before, during, and after. Buy 2, Get 2.
From
hello@drinkhydrant.com
Brand
Hydrant
Sent
Sun Jun 14, 2026, 11:00 PM ET
Sent to
drinkhydrant.com
Size
32 KB
Images
8
Links
9, 4 of them buttons
Subject length
39 characters

Against Hydrant's usual

Sent in the 11 PM hour, which holds 2% of its emails; 17% arrive in the 12 AM hour. The subject is 39 characters; its average is 30.

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Sent just before and after

Jun 16, 2026 7:13 AMOne Easy Habit. A Better-Feeling Day.
Jun 16, 2026 1:00 AMWhy our customers won't go back.
Jun 15, 2026 7:05 AMPick Up Where You Left Off.
Jun 14, 2026 11:00 PMYour weekend plan is missing one thing. (this email)
Jun 12, 2026 1:00 AMHot yoga, sauna, the heat — same problem. (Buy 2, Get 2 Free)
Jun 10, 2026 11:00 PMCoffee, but you don't crash at 3pm. (Buy 2, Get 2 Free)
Jun 8, 2026 11:00 PMWeekly Reset. (Buy 2, Get 2 Free)

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