They Sent It

The festival season drop...

Headline the 2026 circuit

IcyThursday, May 7, 2026 at 2:30 PM EasternKlaviyo
IcyThe festival season drop...
Subject
The festival season drop...
Preview text
Headline the 2026 circuit
From
info@icy.com
Brand
Icy
Sent
Thu May 7, 2026, 2:30 PM ET
Sent to
icy.com
Size
42 KB
Images
10
Links
13, 5 of them buttons
Subject length
27 characters

Against Icy's usual

Sent in the 2 PM hour, which holds 8% of its emails; 21% arrive in the 10 AM hour. The subject is 27 characters, the same as its average.

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Subject
The festival season drop...
Date
Thu, 07 May 2026 18:30:43 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.icy.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.icy.com s=mtd1
List-Unsubscribe
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Servers it passed through, newest first

  1. from kl-203-28-16.kmta.shared.klaviyomail.com [170.203.28.16] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

May 13, 2026 1:45 PMOnly real ones know.
May 10, 2026 2:00 PMThe Retail-Ready Checklist
May 9, 2026 1:30 PMOur Spring Sale is wrapping up soon...
May 7, 2026 2:30 PMThe festival season drop... (this email)
May 5, 2026 11:23 PMPrices cut: up to 50% off
May 4, 2026 1:00 PMYou deserve better than a basic tee
Apr 28, 2026 8:37 AMA quick heads-up (re: your competition)

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