Why streetwear brands are still dropping heavyweights this summer...

Preview text: Beat the Heat with Shaka Wear Max Heavyweight

IcyFriday, Jun 12, 2026 at 2:00 PM EasternKlaviyo
IcyWhy streetwear brands are still dropping heavyweights this summer...
Subject
Why streetwear brands are still dropping heavyweights this summer...
Preview text
Beat the Heat with Shaka Wear Max Heavyweight
From
info@icy.com
Brand
Icy
Sent
Fri Jun 12, 2026, 2:00 PM ET
Sent to
icy.com
Size
38 KB
Images
7
Links
10, 5 of them buttons
Subject length
69 characters

Against Icy's usual

Sent in the 2 PM hour, which holds 7% of its emails; 23% arrive in the 10 AM hour. The subject is 69 characters; its average is 27.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Subject
Why streetwear brands are still dropping heavyweights this summer...
Date
Fri, 12 Jun 2026 18:00:19 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.icy.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.icy.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-24-46.kmta.shared.klaviyomail.com [170.203.24.46] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-green-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Jun 17, 2026 3:45 PMMake Dad's Day with Custom High Quality Apparel 👕
Jun 15, 2026 10:00 AMHow to white-label your apparel line
Jun 13, 2026 6:45 PMThe pieces they couldn't replicate. 🙏
Jun 12, 2026 2:00 PMWhy streetwear brands are still dropping heavyweights this summer... (this email)
Jun 11, 2026 3:01 PMWear Now, Pay Later 🧊
Jun 10, 2026 11:30 AMSick of deadlines?
Jun 10, 2026 3:22 AMLast chance to think it over...

More from Icy

All Icy emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.