Hazy Pale’s had a very good summer.

Preview text: Hazy Pale’s had a very good summer. A final summer thank-you: 15% off until Bank Holiday…

ImpossibrewSunday, Aug 23, 2026 at 5:15 AM EasternKlaviyo
ImpossibrewHazy Pale’s had a very good summer.
Subject
Hazy Pale’s had a very good summer.
Preview text
Hazy Pale’s had a very good summer. A final summer thank-you: 15% off until Bank Holiday…
From
hello@impossibrew.co.uk
Sent
Sun Aug 23, 2026, 5:15 AM ET
Sent to
United Kingdom (impossibrew.co.uk)
Size
18 KB
Images
3
Links
8, 2 of them buttons
Subject length
37 characters

Against Impossibrew's usual

Sent in the 5 AM hour, which holds 10% of its emails; 26% arrive in the 10 AM hour. The subject is 37 characters; its average is 33.

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From
IMPOSSIBREW® <[email protected]>
Subject
Hazy Pale’s had a very good summer.
Date
Sun, 23 Aug 2026 09:15:11 +0000 (UTC)
Message-ID domain
geopod-ismtpd-144
Return-Path domain
drink.impossibrew.co.uk
DKIM signature
d=impossibrew.co.uk s=kl2
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  2. from (unnamed) by geopod-ismtpd-144 with HTTP

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Sent just before and after

Aug 25, 2026 10:21 AMShop now & get 10% off 🍻
Aug 24, 2026 10:20 AMNot Your Average Alcohol-Free Beer
Aug 23, 2026 10:18 AMOur first Hazy Pale-only offer in over a year.
Aug 23, 2026 5:15 AMHazy Pale’s had a very good summer. (this email)
Aug 16, 2026 4:31 AM🔁 “I swapped two beers for two IMPOSSIBREWs every night for a week.”
Aug 8, 2026 10:11 AMThis Monday should really be a bank holiday
Aug 5, 2026 10:15 AMWait... how much sugar again?

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