Is UK tap water actually safe?

Preview text: Here’s the truth…

ION8Saturday, Apr 11, 2026 at 2:30 PM EasternKlaviyo
ION8Is UK tap water actually safe?
Subject
Is UK tap water actually safe?
Preview text
Here’s the truth…
From
donotreply@ion8.co.uk
Brand
ION8
Sent
Sat Apr 11, 2026, 2:30 PM ET
Size
53 KB
Images
25
Links
23, 14 of them buttons
Subject length
30 characters

Against ION8's usual

Sent in its busiest hour, 2 PM, which holds 64% of its emails. The subject is 30 characters, the same as its average.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Subject
Is UK tap water actually safe?
Date
Sat, 11 Apr 2026 18:30:14 +0000 (UTC)
Message-ID domain
geopod-ismtpd-105
Return-Path domain
klaviyo.ion8.co.uk
DKIM signature
d=ion8.co.uk s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1407.shared.klaviyomail.com [149.72.90.89] by our receiving server with ESMTPS
  2. by recvd-…-2787s with SMTP
  3. from (unnamed) by geopod-ismtpd-105 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Apr 18, 2026 2:30 PMToo big or too small?
Apr 16, 2026 2:30 PMStop settling for lukewarm coffee
Apr 13, 2026 2:30 PMWater Is Kinda Boring (Let’s Fix That)
Apr 11, 2026 2:30 PMIs UK tap water actually safe? (this email)
Apr 8, 2026 2:30 PMSchool’s back. Is their lunch bag ready?
Apr 6, 2026 2:30 PMSpring = new habits (which one’s yours?)
Apr 4, 2026 1:07 AMSecure your ION8 before it's too late!

More from ION8

All ION8 emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.