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Too big or too small?

Bigger isn’t always better

ION8Saturday, Apr 18, 2026 at 2:30 PM EasternKlaviyo
ION8Too big or too small?
Subject
Too big or too small?
Preview text
Bigger isn’t always better
From
donotreply@ion8.co.uk
Brand
ION8
Sent
Sat Apr 18, 2026, 2:30 PM ET
Size
59 KB
Images
29
Links
27, 14 of them buttons
Subject length
21 characters

Against ION8's usual

Sent in its busiest hour, 2 PM, which holds 65% of its emails. The subject is 21 characters; its average is 30.

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