Bad copy is like bringing a peashooter to a gunfight 🔫

Preview text: , I get it. Recession is coming… Inflation is out of control... Apple is killing Facebook…

Jaimee MareeWednesday, Apr 15, 2026 at 7:07 PM EasternActiveCampaign
Jaimee MareeBad copy is like bringing a peashooter to a gunfight 🔫
Subject
Bad copy is like bringing a peashooter to a gunfight 🔫
Preview text
, I get it. Recession is coming… Inflation is out of control... Apple is killing Facebook…
From
jaimee@savvycopy.com
Sent
Wed Apr 15, 2026, 7:07 PM ET
Size
50 KB
Images
1
Links
2, 1 of them buttons
Subject length
54 characters

Against Jaimee Maree's usual

Sent in the 7 PM hour, which holds 28% of its emails; 42% arrive in the 10 AM hour. The subject is 54 characters; its average is 38.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Jaimee Maree <[email protected]>
Subject
Bad copy is like bringing a peashooter to a gunfight 🔫
Date
Wed, 15 Apr 2026 18:07:00 -0500
Message-ID domain
thesavvyco.activehosted.com
Return-Path domain
s6.csa1.acemsa3.com
DKIM signature
d=savvycopy.com s=dk; d=acems2.com s=acdkim1
List-Unsubscribe
Present, one-click
Mailer
ActiveCampaign Mailer
Feedback-ID sender
activecampaign

Servers it passed through, newest first

  1. from s6.csa1.acemsa4.com [52.128.40.96] by our receiving server with ESMTPS
  2. from localhost.localdomain by acems1.com with ESMTP

Other sending headers (names only): X-KumoRef, X-Report-Abuse, X-mid, X-lid, x-virtual-mta, X-250ok-CID, X-DKIM-Options

Report this email

Sent just before and after

Apr 19, 2026 10:39 AMI shut my ENTIRE business down
Apr 18, 2026 10:39 AMI’m curious about your results
Apr 17, 2026 10:39 AMYour Copy Checklist Download is inside
Apr 15, 2026 7:07 PMBad copy is like bringing a peashooter to a gunfight 🔫 (this email)
Apr 12, 2026 7:06 PMOops… My copy made this client shut down their funnel
Apr 10, 2026 7:06 PMHow this client added 1000+ PAYING members in a year
Apr 6, 2026 7:06 PMThese 781 words generated $2 billion in sales

More from Jaimee Maree

All Jaimee Maree emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.