BFCM playbook. 5 things. One hour.

Preview text: BFCM playbook. 5 things. One hour. 96 We're breaking down exactly what top DTC brands do…

Wednesday, Sep 2, 2026 at 2:38 PM EasternKlaviyo

Jess & Dillon of MidcoastBFCM playbook. 5 things. One hour.

Fit to screenFull size

Using this email in an article? Credit: Jess & Dillon of Midcoast email via They Sent It, with a link to this page. Full-size image

Use this example

Subject: BFCM playbook. 5 things. One hour.
Preview text: BFCM playbook. 5 things. One hour. 96 We're breaking down exactly what top DTC brands do…
From: jess@openlatecollective.com
Brand: Jess & Dillon of Midcoast
ESP: Klaviyo
Sent: Wed Sep 2, 2026, 2:38 PM ET
Size: 49 KB
Images: 12
Links: 12, 1 of them buttons
Subject length: 34 characters

Against Jess & Dillon of Midcoast's usual

Sent in its busiest hour, 2 PM, which holds 77% of its emails. The subject is 34 characters; its average is 39.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Other sending headers (names only): X-SG-EID, X-SG-ID, X-Entity-ID

	Sep 15, 2026 2:38 PM	Last call. Seats are closing.
	Sep 11, 2026 2:38 PM	The BFCM move most brands skip
	Sep 9, 2026 2:38 PM	One week to go. Are you in?
	Sep 2, 2026 2:38 PM	BFCM playbook. 5 things. One hour. (this email)
	Aug 30, 2026 2:03 PM	Your BFCM playbook: Sept 17, free & virtual
	Aug 28, 2026 1:45 PM	Spots are going fast…
	Aug 26, 2026 7:05 AM	Last call: seats are closing for my DTCx session