They Sent It

We asked women what smells good on guys. Here's what they said.

#1 surprised us. #3 will surprise you.

Kingsmen PremiumSunday, Mar 22, 2026 at 9:00 PM EasternKlaviyo
Kingsmen PremiumWe asked women what smells good on guys. Here's what they said.
Subject
We asked women what smells good on guys. Here's what they said.
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#1 surprised us. #3 will surprise you.
From
marketing@kingsmenpremium.com
Sent
Sun Mar 22, 2026, 9:00 PM ET
Sent to
kingsmenbeardclub.com, kingsmenpremium.com
Size
62 KB
Images
15
Links
25, 14 of them buttons
Subject length
63 characters

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Sent in the 9 PM hour, which holds 11% of its emails; 24% arrive in the 12 PM hour. The subject is 63 characters; its average is 33.

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Sent just before and after

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