Is a best practice still a best practice if it doesn’t work for you?

Preview text: [What you need to know this week from Nonprofit Marketing Guide]

Wednesday, Sep 9, 2026 at 3:41 PM EasternActiveCampaign

Kris-Nonprofit Marketing GuideIs a best practice still a best practice if it doesn’t work for you?

Fit to screenFull size

Using this email in an article? Credit: Kris-Nonprofit Marketing Guide email via They Sent It, with a link to this page. Full-size image

Use this example

Subject: Is a best practice still a best practice if it doesn’t work for you?
Preview text: [What you need to know this week from Nonprofit Marketing Guide]
From: kristina@nonprofitmarketingguide.com
Brand: Kris-Nonprofit Marketing Guide
ESP: ActiveCampaign
Sent: Wed Sep 9, 2026, 3:41 PM ET
Sent to: nonprofitcommunicationsguide.com, nonprofitmarketingguide.com
Size: 79 KB
Images: 4
Links: 38, 12 of them buttons
Subject length: 68 characters

Against Kris-Nonprofit Marketing Guide's usual

Sent in the 3 PM hour, which holds 13% of its emails; 16% arrive in the 11 AM hour. The subject is 68 characters; its average is 59.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Kristina Leroux <[email protected]>
Reply-To: …@mail-42-236.acems1.com
Subject: Is a best practice still a best practice if it doesn’t work for you?
Date: Wed, 9 Sep 2026 19:41:24 +0000 (GMT)
Message-ID domain: service-v2-687fb8f4b8-2qxwl
Return-Path domain: em-3631150.nonprofitmarketingguide.com
DKIM signature: d=nonprofitmarketingguide.com s=acdkim1; d=acems1.com s=acdkim1
List-Unsubscribe: Present, one-click
Mailer: ActiveCampaign Mailer
Feedback-ID sender: activecampaign

Other sending headers (names only): X-KumoRef, X-DKIM-Options, X-Virtual-Mta, X-250ok-CID, X-Sending-Engine, X-Report-Abuse, X-lid, X-mid

	Sep 16, 2026 11:55 AM	Changes to our next mentoring cohort
	Sep 15, 2026 3:30 PM	You know accessibility matters, but are you confident you're getting it right, Friend?
	Sep 10, 2026 1:00 PM	Small communication choices that can unintentionally exclude people
	Sep 9, 2026 3:41 PM	Is a best practice still a best practice if it doesn’t work for you? (this email)
	Sep 8, 2026 3:46 PM	Are your nonprofit's communications truly inclusive?
	Sep 2, 2026 1:30 PM	What matters when AI has all the answers?
	Sep 1, 2026 1:41 PM	Do you know when to use dynamic email content and when to use segments?