Why personas don’t really explain audience behavior anymore

Preview text: NEW WEBINAR! Personas tell you who people are. This tells you what motivates them.

Thursday, May 21, 2026 at 3:17 PM EasternActiveCampaign

Kris-Nonprofit Marketing GuideWhy personas don’t really explain audience behavior anymore

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Subject: Why personas don’t really explain audience behavior anymore
Preview text: NEW WEBINAR! Personas tell you who people are. This tells you what motivates them.
From: kristina@nonprofitmarketingguide.com
Brand: Kris-Nonprofit Marketing Guide
ESP: ActiveCampaign
Sent: Thu May 21, 2026, 3:17 PM ET
Sent to: nonprofitcommunicationsguide.com, nonprofitmarketingguide.com
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Subject length: 59 characters

Against Kris-Nonprofit Marketing Guide's usual

Sent in the 3 PM hour, which holds 13% of its emails; 16% arrive in the 11 AM hour. The subject is 59 characters, the same as its average.

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From: Kris-Nonprofit Marketing Guide <[email protected]>
Subject: Why personas don’t really explain audience behavior anymore
Date: Thu, 21 May 2026 19:17:56 +0000 (GMT)
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