$17,000 in Outdoor Gear... and the hate email that changed me

Preview text: Also: an extremely fancy antique object with one very practical purpose.

Thursday, Sep 24, 2026 at 10:01 PM EasternKlaviyo

Kula Cloth$17,000 in Outdoor Gear... and the hate email that changed me

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Subject: $17,000 in Outdoor Gear... and the hate email that changed me
Preview text: Also: an extremely fancy antique object with one very practical purpose.
From: hello@kulacloth.com
Brand: Kula Cloth
ESP: Klaviyo
Sent: Thu Sep 24, 2026, 10:01 PM ET
Size: 99 KB
Images: 16
Links: 22, 12 of them buttons
Subject length: 61 characters

Against Kula Cloth's usual

Sent in its busiest hour, 10 PM, which holds 56% of its emails. The subject is 61 characters; its average is 39.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Oct 1, 2026 10:01 PM	It’s my birthday and I have an assignment for you
	Sep 28, 2026 10:01 PM	I fell in love with a wilderness… so I made it a Kula
	Sep 25, 2026 3:55 AM	We saved this for you!
	Sep 24, 2026 10:01 PM	$17,000 in Outdoor Gear... and the hate email that changed me (this email)
	Sep 21, 2026 10:00 PM	I Made a Disco Ball Pee Cloth. Obviously. 🪩
	Sep 17, 2026 10:01 PM	Everyone has an ocean story. What’s yours?
	Sep 14, 2026 10:01 PM	The most important message we've ever sent.